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  • 06 Feb 2024

    Brand Director

    Taiwan Region

    Permanent Position
    Our client is a globally renowned retail leader in sports and lifestyle.

    Job Description

    Be responsible for leading and executing brand strategies to ensure a strong market presence and drive the brand's overall success. You will play a pivotal role in shaping the narrative, identity, and consumer perception.

    Key Responsibilities:

    1. Brand Strategy: Develop and implement comprehensive brand strategies that align with overall business objectives and resonate with the target audience.

    2. Market Analysis: Conduct thorough market research and analysis to identify trends, consumer preferences, and competitor activities. Utilize insights to drive strategic decision-making.

    3. Product Positioning: Collaborate with cross-functional teams to ensure effective product positioning, highlighting unique selling propositions and differentiators in the market.

    4. Creative Direction: Provide creative direction and oversight to marketing and design teams, ensuring that brand messaging and visuals align with the overall brand strategy.

    5. Campaign Management: Lead the development and execution of integrated marketing campaigns across various channels to build brand awareness and drive engagement.

    6. Partnerships and Collaborations: Identify and cultivate strategic partnerships and collaborations that enhance the brand's visibility and appeal.

    7. Budget Management: Develop and manage the brand budget efficiently, ensuring optimal allocation of resources for maximum impact.

    8. Brand Performance Analysis: Monitor and analyze key performance indicators, sales data, and consumer feedback to measure the effectiveness of brand strategies and campaigns.

    Salary Range: 180,000 - 260,000
    Expires on 06 Apr 2024

    Posted By

    Gina Yu 余貞慧 ( https://about.peoplesearch.jobs/ginayu)

    Tel: +886 960 101 883

    ginayu@pplesearch.com

    Requirements

    • Bachelor's degree in Marketing, Business, or related field. MBA is a plus.
    • Proven experience in brand management, preferably in the sports or lifestyle industry.
    • Strong leadership skills with the ability to inspire and lead cross-functional teams.
    • Excellent analytical, strategic thinking, and problem-solving skills.
    • Exceptional communication and interpersonal skills.
    • Demonstrated ability to work in a fast-paced, dynamic environment.

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