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• 20 Aug 2026

  Advertising & Promotion Controller

  Malaysia

  Permanent Position

  A leading food and beverage manufacturer specializing in confectionery, biscuits, and instant coffee products. The company operates extensive production facilities and distribution networks across Malaysia, committed to quality and innovation. With a strong focus on consumer satisfaction and market expansion, it plays a significant role in the region’s fast-moving consumer goods sector, delivering trusted brands to local and international markets.
  Job Description

  The Advertising & Promotion Controller will oversee budget planning, control, and performance evaluation for all advertising and promotional activities within the company. This role ensures that all expenditures align with approved budgets and business priorities while maximizing return on investment. Responsibilities include monitoring budget utilization, preparing detailed financial and performance reports, and conducting in-depth analyses of sales uplift, gross margin impact, cost per acquisition, and promotion effectiveness. The controller will collaborate closely with Marketing, Sales, and Finance teams to support strategic decision-making and provide executive management with timely and accurate insights. This position is critical to driving efficient spending and enhancing the impact of advertising and promotional campaigns in a leading food and beverage manufacturing company focused on confectionery, biscuits, and instant coffee products in the Malaysian and regional markets.

  Expires on 20 Oct 2026

  Posted By

  Gareth GOH ( https://about.peoplefirst.jobs/gareth.goh)

  Tel: +60 167896006

  gareth.goh@peoplefirst.jobs

  apply now

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  Requirements

  1. Bachelor’s degree in Finance, Accounting, Marketing, Business Administration, or related field.
  2. Proven experience (minimum 3-5 years) in budget control, financial analysis, or advertising/promotions finance, preferably in FMCG sector.
  3. Strong analytical skills with the ability to interpret ROI, cost per acquisition, sales uplift, and margin data.
  4. Proficiency in financial reporting and variance analysis.
  5. Excellent communication skills for cross-functional collaboration and reporting to senior management.
  6. Detail-oriented with strong organizational and multitasking abilities.
  7. Ability to work effectively across Marketing, Sales, and Finance teams.
  8. Experience with ERP and data visualization tools is an advantage.
  9. Knowledge of the food and beverage industry, particularly confectionery, biscuits, or coffee sectors, preferred.