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2 listing(s) available.

  • 13 Sep 2019

    Senior Shopper & Customer Marketing Manager

    Malaysia

    Permanent Position
    An established MNC company specializes in beauty and personal skincare products and carrying one of the world’s largest skin care brands.

    Job Description

    Role Purpose

    Support the development of overall Shopper & Customer Marketing planning strategies as well as responsible for transforming the marketing strategy of assigned product / category / channel into

    tactical plan at store level in order to achieve sales volume and market share target.

    The shopper & trade strategies of the assigned product / category / channel need to be aligned to brand strategies and sales objectives, meaning this role will work closely with both functions and often

    co-responsible for the marketing and pricing activities of the company. Primarily this involves the communication and activation of brand strategies to the sales function via category / channel strategies

    within the knowledge of trade requirements which need to be communicated back to the marketing department. Once agreed plans are in place, this role will monitor compliance to agreed strategies &

    tactics, post analyse results and recommend future changes if necessary.

     

               Shopper & Trade Strategy

    • Develop and implement shopper & trade strategies for the assigned product / category in order to meet the sales & market share objective and target.
    • Plan, review and timely modifications to the in-store promotion calendar for the assigned product / category to align sales and marketing activities.
    • Speedy implementation and review of plan to ensure quick responses to change to market activity is captured and communicated to the brand and sales team.
    • Ensure the regular market analysis / promotion evaluation is undertaken to identify product category issues and opportunities by channel with recommendations to maximize opportunities.
    • Able to identify opportunity and challenge of the business of assigned product / category by using Sales data, Customer’s off-take data, Retail audit, Shopper Research and any data available.

    Strategic Category Planning

    • Coordinate all trade materials for every sales cycle, ensuring strict timelines are adhered to. Ensure communication of trade materials and promotional activity to the sales team prior to the sales cycle.
    • Sales Cycle Presentations: Prepare and present promotional activity of the assigned product / category to the sales team and clearly communicate sales requirements.
    • Involvement in new product listing process to ensure that trade needs and requirements are taken into account.
    • Regular visits to trade to note key competitor activity and to receive trade feedback on promotion activities.
    • Liaise with other concerned parties both internal & external for shopper research and utilize the research finding for developing promotion strategies & campaigns in order to boots up the sales volume and market shares for the assigned product / category.

    In-Store Activation Investment Management

    • To measure, plan, and forecast promotional programs with the trade for the assigned product / category. The objective of this will be to achieve maximum return on investment with our trading customers.

    In-store Execution Management

    • Ensure that the action plan of responsible channel / customer is in line with brand strategy and channel strategy.
    • Ensure that any supported document, tools or presentation is well developed for Sales work.
    • Ensure the POSM of assigned brand is on-time to deliver to Sales team/stores for on-time implementation.

    Team development (applicable to those with direct report)

    • Set clear objective, identify what to do with clear measurement with direct report.
    • On-the-job supervise team to deliver quality work.
    • Identify individual’s development need and action to develop the direct report’s competencies.

    Obtain & alert with competitive knowledge on market

    • Keep abreast with latest market trends and development, with sound knowledge of competitors’ activities
    • Maintain competitive knowledge to create and adjust sales strategies
    • Proactively identify changes in FMCG, delivery systems, competitive pressures to develop and modify strategies and tactics accordingly

    To perform any other ad-hoc duties from time to time

    Expires on 27 Sep 2019

    Posted By

    Emily Poh

    Tel: 012 222 4616

    emilypoh@pplefirst.com

    Requirements

          

    • Diploma or Bachelor holder.
    • At least had been managing a small team for 1-2 years
    • At least 5 years’ experience in sales / marketing management
    • Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven
    • Computer literacy in MS Office,
    • Strong command in Nielson Advisor
    • Good command in English both spoken and written
  • 13 Sep 2019

    Senior Shopper & Customer Marketing Executive

    Malaysia

    Permanent Position
    An established MNC company specializes in beauty and personal skincare products and carrying one of the world’s largest skin care brands.

    Job Description

    Role Purpose

    Support the development of overall Shopper & Customer Marketing planning strategies as well as responsible for transforming the marketing strategy of assigned product / category / channel into tactical plan at store level in order to achieve sales volume and market share target.

    The shopper & trade strategies of the assigned product / category / channel need to be aligned to brand strategies and sales objectives, meaning this role will work closely with both functions and often co-responsible for the marketing and pricing activities of the company. Primarily this involves the communication and activation of brand strategies to the sales function via category / channel strategies within the knowledge of trade requirements which need to be communicated back to the marketing department. Once agreed plans are in place, this role will monitor compliance to agreed strategies & tactics, post analyse results and recommend future changes if necessary.

    Expires on 27 Sep 2019

    Posted By

    Emily Poh

    Tel: 012 222 4616

    emilypoh@pplefirst.com

    Requirements

     

    1. Shopper & Trade Strategy
    • Develop and implement shopper & trade strategies for the assigned product / category in order to meet the sales & market share objective and target.
    • Plan, review and timely modifications to the in-store promotion calendar for the assigned product / category to align sales and marketing activities.
    • Speedy implementation and review of plan to ensure quick responses to change to market activity is captured and communicated to the brand and sales team.
    • Ensure the regular market analysis / promotion evaluation is undertaken to identify product category issues and opportunities by channel with recommendations to maximize opportunities.
    • Able to identify opportunity and challenge of the business of assigned product / category by using Sales data, Customer’s off-take data, Retail audit, Shopper Research and any data available.
    1. Strategic Category Planning
    • Coordinate all trade materials for every sales cycle, ensuring strict timelines are adhered to. Ensure communication of trade materials and promotional activity to the sales team prior to the sales cycle.
    • Sales Cycle Presentations: Prepare and present promotional activity of the assigned product / category to the sales team and clearly communicate sales requirements.
    • Involvement in new product listing process to ensure that trade needs and requirements are taken into account.
    • Regular visits to trade to note key competitor activity and to receive trade feedback on promotion activities.
    • Liaise with other concerned parties both internal & external for shopper research and utilize the research finding for developing promotion strategies & campaigns in order to boots up the sales volume and market shares for the assigned product / category.
       
    1. In-Store Activation Investment Management
    • To measure, plan, and forecast promotional programs with the trade for the assigned product / category. The objective of this will be to achieve maximum return on investment with our trading customers.
    1. In-store Execution Management
    • Ensure that the action plan of responsible channel / customer is in line with brand strategy and channel strategy.
    • Ensure that any supported document, tools or presentation is well developed for Sales work.
    • Ensure the POSM of assigned brand is on-time to deliver to Sales team/stores for on-time implementation.
    1. Team development (applicable to those with direct report)
    • Set clear objective, identify what to do with clear measurement with direct report.
    • On-the-job supervise team to deliver quality work.
    • Identify individual’s development need and action to develop the direct report’s competencies.

    5.Obtain & alert with competitive knowledge on market

    • Keep abreast with latest market trends and development, with sound knowledge of competitors’ activities
    • Maintain competitive knowledge to create and adjust sales strategies
    • Proactively identify changes in FMCG, delivery systems, competitive pressures to develop and modify strategies and tactics accordingly

    6. To perform any other ad hoc duties from time to time

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