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  • 10 Jan 2020

    Digital Strategy Leader

    Taiwan

    Permanent Position
    Well-known multinational entertainment and record label conglomerate made up of the most knowledgeable, passionate, and creative people in the music business. It is the mission of every member of our team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their careers.

    Job Description

    Digital Marketing

    • Develop and overlook the digital marketing strategy to promote our music and distributed artist content.
    • Overlook the digital ecosystem in Taiwan (Including websites, social media, instant messengers, apps.)
    • Overlook digital advertising strategy to ensure best practices and most effective platforms are used.
    • Drive innovation and ensure that team members are adhering to best practices.


    Digital CRM and Audiences

    • Grow and refine CRM and audiences to a size that can affect market share.
    • Build and manage local database of music fans with advanced segmentation to unlock customer insights and drive the effective result. 
    • Create strategies for CRM and audiences, building engaged audiences and fan communities for different artists and music genres.
       
    Expires on 09 Feb 2020

    Posted By

    Porsha Chen

    Tel: 0961101665/ Line:porshachen_pstw

    porshachen@peoplesearch.jobs

    Requirements

    • Strong digital strategy and overall marketing insight
    • Well experienced in cross-team collaboration and communication
    • Experienced in driving user acquisition
    • Passionate in Music is a great plus

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