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• 01 Nov 2024

  Head of Performance Marketing

  Taiwan Region

  Permanent Position

  Our client is a top global e-commerce platform, known for rapid delivery, customer-first innovation, and a cutting-edge logistics network, redefining online shopping experiences across multiple markets.
  Job Description

  Job Summary:

  We’re seeking an experienced Head of Performance Marketing in Taiwan to lead, design, and execute a growth-focused marketing strategy to drive user acquisition and engagement on a global scale. This role requires a proven track record in high-growth tech or social media companies and deep knowledge of performance marketing channels. The ideal candidate will be a strategic, data-driven leader with hands-on experience scaling customer acquisition and retention through paid media, programmatic advertising, and analytics.

  Key Responsibilities:

  • Strategic Leadership: Develop and execute a clear performance marketing strategy to achieve revenue, acquisition, and retention goals within budget.
  • Budget Ownership: Manage a multi-million dollar budget for Taiwan, optimizing spend across channels like Search, Paid Social, and Affiliates to drive growth and efficiency.
  • Team Building: Build and lead a high-performance team focused on key channels and ongoing improvement.
  • Analytics & Optimization: Use deep analytics and data science to understand customer journeys, optimize channels, and drive impactful experiments for continuous improvement.
  • MarTech Development: Lead the deployment of world-class MarTech infrastructure to enhance performance and maximize marketing efficiency.

  Expires on 01 Jan 2025

  Posted By

  Gina Yu ( https://about.peoplesearch.jobs/ginayu)

  Tel: +886 960 101 883

  ginayu@pplesearch.com

  apply now

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  Requirements

  • Experience: 10+ years in B2C performance marketing, with 5+ years leading large teams and multi-million dollar budgets across channels, including search, display, and affiliates.
  • Channel Expertise: Proven expertise in one or more performance channels and experience managing high-budget, multi-channel campaigns with transparent reporting and optimization.
  • Digital Marketing Insight: Strong understanding of digital marketing trends, AI, social commerce, and app growth strategies, particularly for driving e-commerce purchases.
  • Data-Driven Decision Making: Skilled in using data and complex attribution methods to optimize spend, particularly on Meta and Google platforms, and presenting actionable insights.
  • Technical Skills: Knowledge of iOS and Android growth strategies; an engineering or data analytics background is a plus.