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  • 12 May 2022

    Head of E-commerce

    Hong Kong SAR

    Permanent Position
    Our client is a fast-growing insurance firm Hong Kong. They are currently looking for a Head of E-commerce to spearhead their business expansion in Hong Kong.

    Job Description


    • Excellent career exposure
    • Friendly and dynamic work environment


    • Manage online digital direct sales channel
    • Drive Online Performance, Lead Campaign Strategy & Execution, and customer acquisition
    • Plan and execute digital marketing campaigns to drive lead nurturing, new customer acquisition, and existing customer cross sell / up selling
    • Manage email marketing / database marketing / CRM program to drive multi-touch point customer engagement program to drives sales
    • Manage acquisition related website content and SEO strategy to drive organic traffic, working closely with our UI / UX lead
    • Drive promotion strategy and development, including management of relevant content, operations, and processes
    • Measure and report on overall campaign performance and ROI, working closely with our analytics lead
    • Leverage market insights, customer data, and an agile test & learn approach to drive continuous campaign optimization
    • Collaborate and influence internal and external stakeholders to meet campaign objectives and deliver results

    Expires on 31 Dec 2022

    Posted By

    Cay Li

    Tel: 6377 1286



    • Bachelor degree in eCommerce, marketing, digital, business, or related fields
    • 10+ years’ experience in eCommerce, digital marketing, in house or agency
    • Best with finance services experience with understanding in regulatory requirements (e.g. Insurance Authority, Direct Marketing, Data Protection, etc)
    • Strong campaign planning and project management skills, with good attention to details
    • Experience with campaign related data management and process design
    • Proven results/ROI in executing digital marketing campaigns
    • Strong ability to influence and collaborate with multiple internal / external stakeholders
    • Strategic and creative mindset, able to bring new ideas onto the table

    Interested applicants please contact me at 6377 1286 or send your resume to Cay Li:

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