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  • 12 Sep 2022

    AVP, Group Brand and Marketing Activation (Social Media)


    Permanent Position
    An experienced AVP, Group Brand and Marketing Activation is needed by one of Singapore's top life insurance companies. In order to allow social media excellence, this position is a crucial element of the Group Brand & Marketing Activation team and will collaborate closely with all functions. You will be in charge of fostering customer relationships on the web between businesses and consumers by promoting participation on significant social media platforms.

    Job Description

    • Recognize company requirements and the competitive environment to create integrated social communication strategies that will raise brand recognition, community involvement, and lead generation.
    • Use customer data to enhance products, marketing tactics, content, and delivery to produce profitable business results.
    • Lead and oversee social media excellence on important platforms including Facebook, Instagram, Tik Tok, as well as any new ones that might emerge and are deemed appropriate for our engagement.
    • Oversee content marketing campaigns across paid advertising, social media, and the web to increase traffic, engagement, and leads. Develop enduring connections with prominent digital media companies like Google, Facebook, TikTok, LinkedIn, and other digital channel partners.
    • Adopt a center-of-excellence mentality and strategy to assist stakeholders in the main markets of Singapore, Malaysia, and Indonesia in social media and digital marketing through routine sharing/updating of best practices, workshops, or implementation guidelines/policies where appropriate. Benchmark digital efforts against competitors in the sector to enhance strategy and tactics
    • Manage, create, and implement digital marketing activities to strengthen brand association for the company, especially through community management and social media always-on.
    • Own and manage important connections with a list of vendors and agencies for the designated digital platform(s) and channel(s), which may include but is not limited to content creation, community management, and marketing software.
    • Take the helm and oversee operations starting with purchase or engagement, continuing with BAU management, and concluding with assessment and review. Keep track of and manage all associated finances
    • Updating and maintaining social media best practices and guidelines; in charge of monitoring the organization's reputation and crisis management
    • Lead and manage community management on the company’s major social media channels to quickly respond to customer inquiries or crisis management.
    • Assist third-party vendors and agencies in helping to refine strategies, analyze performance, and lead initiatives to achieve goals. Promote social media platforms and technologies where appropriate to increase productivity.
    • Examine the success of campaigns and activity on social media and other relevant channels.
    • Deliver reports and advice to important parties, including KPIs, scorecards, performance summaries, and future suggestions and action items.
    • Create quarterly and monthly reports outlining major success elements and areas for improvement for the campaigns.
    • Establish and maintain good working relationships with colleagues at all levels and across the company to manage the publication of content across digital platforms. Additionally, to support agile responses while adhering to SLAs, particularly for community and crisis management issues.
    • Accepts responsibility for taking appropriate precautions to reduce business and regulatory compliance risks.
    • Retains awareness of market developments in terms of developing technologies, risks, and regulatory compliance in order to comprehend the risk and effectively protect the business.
    • Draws attention to any potential issues or dangers and proactively offers the best risk-management techniques.
    Expires on 18 Oct 2022

    Posted By

    Glenn Wong (Reg No: R1106685)

    Tel: +65 6738 6228


    • Bachelor's degree, preferably in a relevant subject such as marketing, advertising, or communications.
    • 7 to 10 years of expertise in digital marketing or media, with at least 5 years of hands-on, direct experience in social media and preferably some familiarity with search and SEM.
    • It would be preferable if you have prior expertise with lead management or digital marketing in the financial sector.
    • A thorough awareness of the social environment across a range of social media platforms, with an emphasis on creating an engaging customer experience via the appropriate channels.
    • An intense interest in digital media and technology, as well as a love of new best practices
    • Self-starter with great organizational, time-management, and prioritization skills.
    • Proven analytical and storytelling abilities; outstanding oral and written communication skills; capacity to convey difficult technical ideas simply
    • Capable of managing many projects simultaneously with efficiency and competence, and quick to pick up on changes and new technologies
    • Effective collaboration and relationship-building abilities with a variety of regional departments
    • The power to act independently and make decisions in order to advance digital performance.
    • It is preferred that you have knowledge of social media management programs like Emplifi, Digimind, Talkwalker, Microsoft Office, Adobe, and Salesforce.
    • High degree of integrity; prioritizes responsibility for one's job and a positive attitude over teamwork.
    • Takes initiative to make changes to the way things are and is receptive to new ideas.

    Office Location: Singapore, Central

    Interested candidates kindly forward your CV to (Glenn Wong, Reg No:R1106685) or (Marilyn Koh Hui Ling, Reg No:R21102316). You may email this great opportunity to someone who would be a great fit for this role.

    All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.

    PeopleSearch Pte Ltd
    EA License No: 16S8057

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