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Latest Jobs
7 listing(s) available.
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26 Nov 2019
Digital Consumer Engagement Manager
Taiwan
Permanent PositionThe Company is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. As the global leader in prestige beauty, we touch over half a billion consumers a year. The Company's products are sold in over 150 countries and territories under the following brand names: AERIN, Aramis, Aveda, BECCA, Bobbi Brown, Bumble and bumble, By Kilian, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M•A•C, Michael Kors, Origins, Prescriptives, RODIN olio lusso, Smashbox, Tom Ford.....Job Description
Detail Role Responsibilities/Activities
Customization of the Brands’ social media and digital marketing strategies
Reviews regional social media strategies for the Brands, and identifies areas/aspects that need to be adjusted and/or refined for the local context
Based on this, updates existing social media strategies of the Brands, including approach to local influencers, bloggers for small Brands, works with local Marketing Managers to co-develop additional details required by the local teams
Develops the overall framework for performance monitoring of all Brand led social, digital programs
Defines agency requirements necessary to implement the Affiliate’s social, digital strategyOperational leadership
Executes small/medium sized Brand strategies by actively managing the social/online communities of 1-2 Brands
Tracks Brand social/digital investments and measures their return separately for each Brand; develops actionable recommendations to continuously improve the programs’ effectiveness
Manages overall relationships with own/earned media agencies, and engages agency experts to support specific Brand initiatives
Manages 3rd party data platforms with regards to owned/earned media
Manages the work of Community Coordinator(s), ensures consistency of social media programs across the small/medium sized Brands
Digital influencers
Using a qualified specialist agency, maps out and develops a systematic overview of all digital influencers of a given market
Working with Brand PR Managers and Brand Marketing Managers, develops the relevant qualitative and quantitative aspects that need to be captured to assess the potential relevance and attractiveness of a KOL to the Brands
Leveraging the captured data of the agency, develops brand specific proposals of up-and-coming stars who may have the potential of becoming the Brand’s future ambassadors
Works with Regional Social Media Director to coordinate the management / engagement of digital influencers with significant cross border appeal and followers
“Consumer / Digital First” Change Agent
Shares best practices from Affiliate to Region, and vice versa from Region to the Affiliate
Tracks performance vs. Regional KPIs and success criteria in order to identify continuous improvement opportunities
Acts as role model for “Consumer first” and “Digital first” principles
Key relationship management
responsible for agency management under direction of CM lead and furthermore in charge of DCOP cascade- Drive thought-leadership across the affiliates and up to the APAC regional and local Brand and Online teams in making optimal choices on where to play and how to win in digital and social marketing
- Educate the brands on digital (both consumers and platforms/devices) landscape and its constant evolution digital marketing awareness, performance marketing, programmatic buying
- Education and training organize and lead affiliate JBP meetings and digital day to leverage learnings and drive best practices across the teams
- Content and assets needed to achieve Brands objectives including local relevant assets definition
- Identify and support key pilot opportunities that drive digital marketing engagement and brand awareness excellence
- Develop digital marketing knowledge expertise, capabilities and processes among Brands
- Build knowledge and alignment across Brands on successful key digital metrics across all spectrum of digital marketing activities.
- Develop, with HR and BGMs, social media knowledge upgrade program for each fiscal year and support brands’ social media/PR head development through on the job coaching, training and with the newly created matrix reporting line.
- Work closely with Brands and Online teams to propose strategy, analysis and resourcing plan to enable key brands in key markets to extend social footprint
- Develop affiliate corporate social media play-book with recommendations and guidelines best adapted to Taiwan social media environment and our brands
Leverage scale (media buy, efficiency, network), build consistency (rules of engagement and KPIs) and digital knowledge and capability through below key directions
- Assess, select with IP and brands the best qualitied media, creative agencies for brands, negotiate the best trading terms (including local influencers pool), and manage agencies VS pre-set KPIs.
- Work with agency partners and regional office to standardize an approach and delivery of measurement and reporting on digital media efficiency.
- Develop, with APAC and Communication teams, digital media measurement tools and KPIs for media spend effectiveness improvement
- Partner closely with regional and online team to enable a more holistic view and integrated planning process to all digital marketing/media, inclusive ecommerce.
- Lead flawless execution of our JBP partnership program with Google and manage our key media agency (traditional/digital) with clear KPIs and quarterly review process.
Expires on 26 Dec 2019Requirements
- Working Experience
Minimum 6 years working experience in online, digital marketing, ideally gained at top tier Beauty / Luxury company’ and/or FMCG company in a functionally relevant position - Required Background Characteristics
- Ideal candidate will have operational social media and digital marketing experience gained either in an agency, or in a brand team of a leading CPG company
- Additional experience in the following areas counts as a big plus
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- Beauty industry experience
- Exposure to community-based marketing and e-commerce
- Strong analytical skills
- Strong communications and interpersonal skills
- Understanding of web technologies involved in digital and social platforms
- This is an operational role, which requires someone with a solid understanding of how online communities work/behave in the context of brand conversations
- Ability to work in a highly matrixed environment
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25 Nov 2019
VP – Database Marketing
Singapore
Permanent PositionAn insurer is looking for a database marketing professional to contribute to the success of their Digital Arm for Business by strategizing, optimizing and integrating marketing processes across the organisation in order to maximise the opportunities of data, analytics and marketing outcomes.Job Description
- Driving acquisition and customer lifetime value through leveraging on the bank partner database and their own database with omni-channel opportunities to develop and execute digital strategies to drive acquisition and increase customer value.
- Working with Product team to develop products to optimise the campaigns/ opportunities across the relevant channels
- Designing and planning campaigns to influence and engage customers offline to online and vice versa.
Expires on 26 Dec 2019Requirements
- A Degree holder with 10 years of relevant experience in business development, marketing or digital marketing
- Experience in working with intermediaries/ corporate partners in the insurance industry preferred.
- Good team player and collaborative, with past experience in leading projects.
- Ability to manage and influence different levels of stakeholders (internal and external).
- Results orientated.
- Excellent writing, presentation, analytical, communication and project management capabilities.
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25 Nov 2019
AVP – Loyalty Segments & Digital Engagement
Singapore
Permanent PositionAn insurer is looking for a key individual to identify untapped segments for growth and profit potential via gathering insights through research and analysis, to develop propositions for the various segments in order to drive loyalty and engagement from both new and existing customers.Job Description
- Collaborate with Business units such as Customer Analytics, Experience and Insights teams to understand customer needs and behaviors to refine customer segmentation, and reduce customer attrition and policy lapse rate.
- Develop segments propositions and content to seed needs awareness and engage potential customers (for direct acquisition, leads generation) and existing Policyholders for cross sell initiatives to deepen customer insurance share across all business lines.
- Encourage a segment centric culture organisation-wide i.e. socialise segment perspectives & initiatives.
- Institutionalise knowledge on the ideal pitch, products & bundled offering for agents to engage with the various customer segments.
Expires on 26 Dec 2019Requirements
- Degree holder (Bachelor in Marketing preferred) and have around 7 - 10 years of relevant experience in marketing, portfolio management and customer segmentation. Experience in the Insurance industry or other financial institutions is an added advantage.
- Possess a good understanding of insurance products, customer research methodologies and data analysis.
- Is self-motivated with the ability to work effectively in a diverse environment with cross-functional teams and be a good team player.
- Able to plan, organise, execute campaigns meticulously and measure performance.
- Comfortable with numbers and analysing large amounts of data/information.
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25 Nov 2019
AVP, Marketing Automation
Singapore
Permanent PositionA 1st tier insurer is looking for a marketing automation expert to drive acquisitions and customer lifetime value through optimising digital channel capabilities.Job Description
- Fine-tune and enhance the Operating Model for Marketing Automation platform.
- Administers and governs the campaign execution rules (such as priorisation, contact matrix).
- Supports and optimise EDM and SMS communications through the Marketing Automation platform.
- Shares campaign success with the marketing campaign managers community to optimise campaign efficiency.
Expires on 26 Dec 2019Requirements
- A Degree holder with 8 years of relevant experience in digital marketing or marketing automation.
- Experience in digital marketing/integrated marketing.
- Strong business acumen, good collaboration skills and an effective team player.
If the above speaks to you, we’d love to hear from you. Please send in your updated CV if you feel there is a strict fit with your experience and interest.
Interested candidates kindly forward your CV to linwee@peoplesearch.jobs (Lin Wee, Reg No: R1878551). You may email this great opportunity to someone who would be a great fit for the role.
All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.
PeopleSearch Pte Ltd | EA License No: 16S8057
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18 Oct 2019
AVP, Brand Marketing
Singapore
Permanent PositionA top tier bank in Singapore is for an exceptional Brand Marketer with a creative flair, whom will be responsible for growing the brand value of the group across all consumer products and services. This person will need to strengthen overall brand presence and visibility, as well as support bank-wide branding initiatives.Job Description
- Strategic management and brand consistency across owned, paid and earned brand assets
- Sourcing and securing new opportunities for brand exposure in paid media spaces
- Ensure brand visibility for the consumer segments, products and services
- Leverage the group branding events to promote and drive engagement with customers
- Organise and manage corporate hospitality representing at group branding events
- Develop and drive key initiatives for new branches such as Chinese New Year, Christmas festive decorations and engagement activities
Expires on 19 Dec 2019Requirements
- Min. 5 years of relevant brand marketing experience, preferably in financial institutions
- Strong communicator and proven ability in influencing cross functional business units
- Confident in presentation and managing senior management and stakeholders
- Proactive, organised, detail and results-oriented, with a good understanding and an eye for customer experience design
Location: Central Singapore
If the above speaks to you, we’d love to hear from you. Please send in your updated CV if you feel there is a strict fit with your experience and interest.
Interested candidates kindly forward your CV to linwee@peoplesearch.jobs (Lin Wee, Reg No: R1878551) or glennwong@peoplesearch.jobs (Glenn Wong Sai How, Reg No: R1106685).You may email this great opportunity to someone who would be a great fit for the role.
All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.
PeopleSearch Pte Ltd
EA License No: 16S8057 -
27 Aug 2019
AVP - Channel Optimization Marketing
Singapore
Permanent PositionAn insurer is looking for a database marketing professional to contribute to the success of their Digital Arm for Business by strategizing, optimizing and integrating marketing processes across the organisation in order to maximise the opportunities of data, analytics and marketing outcomes.Job Description
- Driving acquisition and customer lifetime value through leveraging on the bank partner database and their own database with omni-channel opportunities to develop and execute digital strategies to drive acquisition and increase customer value.
- Working with Product team to develop products to optimise the campaigns/ opportunities across the relevant channels
- Designing and planning campaigns to influence and engage customers offline to online and vice versa.
Expires on 07 Dec 2019Requirements
- A Degree holder with 7-10 years of relevant experience in business development, marketing or digital marketing
- Experience in working with intermediaries/ corporate partners in the insurance industry preferred.
- Good team player and collaborative, with past experience in leading projects.
- Ability to manage and influence different levels of stakeholders (internal and external).
- Results orientated.
- Excellent writing, presentation, analytical, communication and project management capabilities.
Location: Central Singapore
If the above speaks to you, we’d love to hear from you. Please send in your updated CV if you feel there is a strict fit with your experience and interest.
Interested candidates kindly forward your CV to linwee@peoplesearch.jobs (Lin Wee, Reg No: R1878551) or glennwong@peoplesearch.jobs (Glenn Wong Sai How, Reg No: R1106685).
You may email this great opportunity to someone who would be a great fit for the role.All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.
PeopleSearch Pte Ltd
EA License No: 16S8057